Yes, a "football guy" writing about cycling, just hear me out!... The story starts with Great Britain's professional cycling team (Team Sky back then) and a man named Dave Brailsford. In 2010 he was the man tasked with leading the performance efforts of Team Sky in pursuit of their first ever Tour de France win. At top of mind for Mr. Brailsford was a concept he referred to as the "aggregation of marginal gains." In cycling, like in so many pursuits, there are a multitude of areas for improvement. His approach was to strive for a marginal improvement of 1% in as many areas as they could conceive. When you aggregated those marginal improvements together you would end up with a massive improvement on the whole. Naturally Mr. Brailsford and his team pursued improvements in the obvious areas of training programming, nutrition, equipment, etc. They also thought outside of the box into areas that were overlooked in the past like providing each rider with a custom pil